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The Sales Funnel For Effective Online Marketing

Apr 26

Since ancient times, sales funnels have been a part of traditional marketing and business. Recently, it appears to me that the topic of funnels being used in Internet business is appearing everywhere on the web.

Many people want to know more about the marketing concept and how it can be utilized to enhance their online marketing strategies. If you would like to learn more about the sales funnel to help you with effective Internet marketing, I encourage you to read on.

What is the Sales Funnel?

A marketing funnel is not an actual funnel. The term, "funnel", is used to describe and visualize the entire process of selling. It has a broad entry point for potential customers known as "Unqualified Prospects" at its top and a narrower opening for conversion sales at the lower end. It's a good comparability.

The people that are "unqualified prospects" will be found at the top of the funnel. This is those who have not spoken to you but may be interested in your products or services. There will be a lot of opportunities and sales in the future, and you'll also have customers who have purchased your product or service.

The effectiveness of a lead generation funnel is due to its capability to monitor the actions of your prospects at various stages of the expanded sales process. With the sales funnel, through figuring out the quantity of prospects who are qualified at each point of the process, it's possible to predict the amount of prospective customers who'll eventually become actual customers.

A sales funnel can help you see where your sales process fails or succeeds, or whether your campaign is not getting enough prospects. This will help you decide the best place to focus your effort to make sure that sales are on the right level and that you are meeting your marketing goals. It's used as a method to gauge and manage the sales process of customers.

The top of the Sales Funnel Front - End

The top part of your sales funnel should undergo continuous testing and be the most active. Your imagination and resources will limit the amount of front-end strategies you can develop.

The main goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales process.

The potential customer is "qualified" once they opt-in or sign up for something you offer. This is the stage in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead because they have taken actions which show they are sufficiently interested to purchase your product.

Your front-end must be able drive targeted traffic to your website or blog. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting, forum posting and many other sources are among the most efficient methods and resources.

You'll find that there are numerous tools to "qualify" those who are "Unqualified Prospect". A squeeze page is among the most efficient ways to "qualify" the prospects who are not qualified. It lets you offer something of value, relevant to your product or service, which people can receive for free or at a greatly reduced price in exchange for their email address. The products offered vary from video and newsletters to ebooks, e-mail courses as well as related reports.

So we realize that the front end of your sales funnel is the place where people are drawn into your sale funnel. But what do you think of the back-end?


The Back-End or Bottom of The Funnel

The bottom or back-end of the sales funnel is where the majority of sales and profits are generated. You will usually find the higher-priced products there. These products are generally relevant to the exact same niche, but presented in a different format such as audio or video live interaction, private consultation.

The primary difference between the front-end service and the back end is the kind of service or cost of the client.

Although it's true that a very small percentage of people will be able to enter your front-end, only 1-2% will be able to make it into your back-end. This is fine, given the fact that this particular few will be investing more money.

It is clear that although front-end products or services can be priced under $100, back end products and services are typically priced between the 100s and 1000s. This means that the bottom of the sales funnel, or back-end, the main source for revenue for your Internet company. It's also the most predictable and secure area of the sales process.

The sales funnel can be as simple or complex as you would like it to be, as long as you have the right resources and the right ideas.

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